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By Joan Stewart
The Publicity Hound
The Internet is one of the cheapest
ways to market your business and obtain free publicity, as long as
you're willing to spend the time it takes to spread your name far and
wide.
Your task is easier if you have your
own website. But even if you can't afford that just yet, you still have
many options:
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Become an active member of forums
or discussion boards. Blatant commercialism is discouraged, but hang
around some of these forums long enough, offer free advice and before
long people will be asking what else you know–and possibly what kind
of product or service you sell. See
Secrets for Getting Through to the Media Online.
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Start blogging.
Anyone can create a blog for free, and blog postings get better search
engine rankings than articles at a website, like this one.
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Check out the website of the media
outlet where you want to be mentioned. It might have contests, special
offers, guest books or other features designed to find out more about
you.
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Many newspapers and magazines
feature "hot websites." Ask them to visit yours.
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Write articles for electronic
newsletters and magazines. In exchange for your article, most editors
will let you write a generous tagline telling readers what you do and
how to contact you. See
Special Report #6: How to Write How-to Articles That Position You as
an Expert.
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If you don't have the time to
write articles, subscribe to other people's free newsletters. Give the
editor free advice, tips and nuggets of helpful information for their
newsletter, in exchange for using your name and e-mail address.
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If you publish your own electronic
newsletter, make sure you register it at
Ezinelisting.com and at
Ezine Universe, two of the
largest databases for electronic newsletters.
Need more help using the
Internet for free publicity?
See
Special Report #17: Powerful Ways to Promote Your Website to Draw
Traffic and Boost Sales
Direct comments or questions about this article,
including requests for reprint rights, to:
Joan Stewart
The Publicity Hound
3434 County KK
Port Washington, WI 53074
Phone: 262-284-7451
JStewart@PublicityHound.com
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