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Articles about Joan's booklets, and her expert commentary on the topic of finding and keeping employees, have appeared in the Chicago Tribune, the Kiplinger Letter, Workforce magazine, the Des Moines Register, the Hartford Courant, Multifamily Executive magazine, Expansion Management magazine, Training & Development magazine, Purchasing Today, Employee Benefit News, American Eagle in-flight magazine and MyBusiness magazine.

"113 Tips for Recruiting Valuable Employees"
$6.00 includes shipping

Routine classified ads and "Help Wanted" signs just don't cut it anymore.

A tight labor market in many industries is forcing employers to use crafty, creative and sometimes downright bizarre measures for finding enough qualified workers.

Every tip in this booklet is being used by savvy recruiters somewhere to improve their bottom line.

Cherry-pick from the lists. Determine which tips will work best for you. Then choose at least three you can start using today. Happy recruiting.

Here are 7 tips from the booklet:

1. Hold open houses for prospective employees during evening hours, so people don't have to take time off from their current jobs, and encourage them to bring their families. Then stress all the family-friendly perks you offer.
    

2. Give your business card to friendly, helpful people who you would like to work at your business, and include a short note on the back asking them to call you. Place your business card next to the tip you leave for the wait staff, hair stylist or other service professional.
    

3. Contact women's crisis centers. Be sure to mention any special child-care benefits you are offering, such as on-site day care or flexible scheduling.
    

4. Target people who volunteer their services at places such as hospitals and non-profit agencies. Give them fliers that read, "If you want to get paid for what you're doing for free, call us."
    

5. Call every good employee who has ever worked for you and left the company. You might find one who is miserable and would love to come back but is too embarrassed to contact you. Be sure to ask them why they left.
    

6. Place magnetic signs that say "We're hiring. Call…" on your cars, trucks or vans.
    

7. Develop relationships with resume-writing services, which are often the first to know when someone is looking. If you ever have layoffs, return the favor by sending them workers who need resumes written.

You'll find 106 more tips in the booklet "113 Tips for Recruiting Valuable Employees".

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"107 Tips for Keeping Valuable Employees"
$6.00 includes shipping

Employee loyalty has gone the way of the manual typewriter. Today's frenzied labor market is producing more job-hoppers than ever. They are encouraged to leave by inconsiderate bosses, boring work, little chance to succeed, and the competing business across town that just oozes fun and challenge.

Don' t despair. You, too, can become known as "the employer of choice" by developing a culture where people want to work, grow and put down roots.

How? By using the tips in this booklet. Many of them don't cost a penny. Others can be introduced slowly according to your ability to pay.

Mix and match the tips to create a retention package that fits your particular needs so you can keep the valuable employees you have worked so hard to recruit and train.

Here are 8 tips from the booklet:

1. Invite employees to a program titled "Is management for me?" Design it to help them decide if they want a managerial position. Then explain what the company will do to help them get it.
    

2. Set higher productivity goals for employees, then offer them generous amounts of time off if they exceed the goals. For example, they can go home at 3 p.m. for the rest of the month. This works particularly well with sales teams.
    

3. Offer non-managerial senior positions to "stars" who don't want to be anybody's boss.
    

4. Conduct annual or semi-annual surveys of employees. Ask these questions: Why do you like to work here? What can we do better? What are the most important factors in your job satisfaction?
    

5. Start a "Breakfast with the Boss" program in which the CEO meets each week with three or four people from different departments to talk about what's on their minds.
    

6. Treat employees to an annual bingo night and catered buffet supper. Managers take turns calling the numbers while everyone else competes for prizes. Give away football tickets, baskets of groceries, gift certificates and software.
    

7. Invite employees to take a friend to lunch on the company. Encourage the employee to introduce their friend to the boss. (The friend just might be job-hunting.)
    

8. Identify the company's core values. Each month, ask employees to nominate someone who best exemplifies the core values. Winning employees are given a day off to be used whenever they choose.

You'll find 99 more tips in the booklet "107 Tips for Keeping Valuable Employees".

Postage for more than 20 booklets will be charged U.S. Postal Service Priority rates, unless you want overnight delivery. Please call Joan Stewart at 262-284-7451 for details.

10 Ways to Promote Your Business with this Booklet
(It can even be customized for you!)

1. Use it as a fund-raiser by reselling it.
    

2. Send it to your branch offices, subsidiaries, store managers, franchisees, satellite offices, members of your trade association, and your senior management team.
    

3. Package it with a product you sell for "value-added."
    

4. Include it with your holiday greeting, thanking customers for their business.
    

5. Mail it to your prospect list to stay in touch.
    

6. Leave it as a thank-you after a sales appointment.
    

7. Distribute it at trade shows.
    

8. Offer it as an incentive for completing a questionnaire or survey.
    

9. Give it away free with any purchase during a specific time, or with a certain purchase amount, or to open a new account.
    

10. Provide copies to people and organizations who can refer business to you.

Friendly pricing for bulk orders of 10 or more copies of the same booklet.
Licensing agreements available

So what are you waiting for????

Call 262-284-7451 for details
E-mail jstewart@publicityhound.com

Creative Recruitment & Retention Strategies
$25.00 + $4.50 shipping & handling
Two Audio Cassette Tape Program

The current economic downturn is an ideal time to strengthen your workforce.

While your competitors are thinning their ranks through layoffs and attrition, you can be positioning yourself NOW to hire the capable people you will need when the economy heads north and workers are again in short supply.

Here are 13 tips on how to use valuable free publicity to position yourself as an employer of choice:

1. Compile your company’s "good stuff" list - all the reasons why people should work for you. If you’re not sure, ask your own employees why they stay. Then start pitching the "good stuff" items as individual story ideas to the media.
2. Pitch story ideas to the local and national media about your company’s fun events - things like chili cook-offs and theme parties. A direct marketing firm in Wisconsin got fabulous publicity - and dozens of job applications - after it gave away a free trip to Disney World to every employee at the annual company Christmas party. The story ran on the front page of the Milwaukee Journal Sentinel, and a local TV station aired a 6-minute segment on the trip.
3. Let the media know about innovative training programs for employees. Today’s job-hunters want to work for companies that will train them for their NEXT job.
4. Target your trade publications for story ideas about unique things your company is doing to attract and keep employees. Job-hunters and new graduates frequently read the trades to find companies that are great places to work.
5. Write articles about innovative things your company is doing and pitch them to the big job boards and electronic magazines.
6. On the homepage at your web site, let visitors know "Why You Should Work for Us." Reporters - not just job-hunters - frequently peruse web sites, and they too might find this list enticing enough to write an article about you.
7. Be willing to talk to the media about how you are dealing with the labor shortage.
8. Each month, ask your employees to suggest story ideas about your company. The person who suggests the best idea wins a pair of movie passes. If the media use the idea, throw in dinner for two.
9. Create an "experts list" and give it to reporters who cover your industry. The list should include people within your organization who can speak on various topics. Post this at your web site. Include their office, home and cell phone numbers.

More great tips on how to use the media to attract and keep works can be found in "Creative Recruitment & Retention Strategies," a two audio cassette tape program featuring Joan Stewart, a.k.a. The Publicity Hound, and Joan Lloyd, workplace consultant & syndicated columnist. In addition to more of Joan Stewart’s great tips like those above, Joan Lloyd discusses:

Recruiting secrets the smartest companies use
What the best managers do to keep employees happy
Innovative perks that don’t cost a cent